Ross Lovegrove is an industrial designer, best known for his work on the Sony Walkman & Apple iMac. In this highly visual presentation, he presents his recent work—from furniture to water bottles—which is organic in form & inspired by nature.
Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty. Also in this video, he highlights the idea of DNA design and art. As well as, he describes how he change his design into nature form which is interesting part for me. During this talk, he uses his own design to emphasize the power and beauty of organic design. And I think a water bottle is a really powerful one.
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