Designing Dream Machines

The video shows how important for the designer to understand the brief and how can they been successful. Also, the significance of communication is for main idea for me to learn. Seymour and Powell influence me that as a professional designer, communication could improve our ideas, personal skill, and satisfy our target market. Based on the video, I think that design process can really influence the success or failure of design project. We need to research, make communicating sketches as well as make a functional mode. After all design process, our design need to fit in with the needs of the society. So, not only the communication among our fellow designers is necessary, but also our target market. All design process are help designers to communicate with target market consumers. To prove the significance of communication, they shows three different projects they had which are the bsa scooter, the india scooter and the kettle+food mixer set.
Designing Dream Machinses by Dick Powell and Richard Seymour is a really useful video for designers. It is clearly show what is the communication for designer through design process and what the significance of communication is.

TOPIC:

I think the main point of the video is communication. It mentions that the design process is an important step for industrial design companies work. The design process are research, make communicating sketches and make a functional model. For research part, designer need to deeply understand brief and base on the brief to exert skills. In the video, Seymour emphasizes how important the brief is and brief is always a key factor in any design field. Ones designers decide their idea, they need to have hand sketch, 2D and 3D rendered images of the product. Hand sketch can help them improve ideas and Seymour finds that hand sketch can make him achieve the final brief perfectly and successfully. 2D image gives designer first feeling in-plane. And 3D image is the last step for designer to affirm their idea of project. Through this I think that computer is a great tool to help design and visual communications and two speakers emphasize that the original concept drawing is still important for visual communications. Also these sketches are best samples to explain the ideas to client. By the way, two speakers highlight that is really necessary constantly refer back to the client and target market because different case have different requirement. The functional model shows the fully product straight way and it will be present to client. The functional model need to agreed by everyone from client. After all, consumers will be asked to do survey about whether they like the product or not. These process are the way for designer to communicate with target consumers, the manufacturer and client.

PROJECTS:

To show the significance of communication, in the video they present three different products they had which are the bsa scooter, the india scooter and the kettle+food mixer set.

ISSUES:

The video have mention some issues like material choice and environment issues, the understanding of brief as well as the communication issues between designer and manufacture. Two speakers talks about that as a designer, the materials must be chosen carefully. For the material, we need to think about it is environmental friendly or not and both recycle and lifecycle of the material. It is the basic requirement that have deeply understanding of brief. Brief can guide the direction of design. Through Seymour emphasises how important the brief is I agree that brief is always a leader in any design parts.Communication with between designer and manufature can really influence the success or failure of design. Like they highlight that our project usually starts of with a simple brief so that constant communication which is the key to eligible design. Client usually have different culture and lifestyle, designer need to understand their different requirement through constant communication so that come out the best satisfactory product.

It is a plentiful video about the main idea of communication through the line of design process. The biggest influence for me is that design products does not everything go smoothly. Communication is a process for design to redo a part or all of their product and it is a improvement for all designers. No change means no improvement and also it is a kind of retrograde.