Designing dream machine

Summary of the video:
Seymour Powell is a successful UK industrial design company. This video is about how they process their design concepts, and how they applied design process method in real design process, such as design brief, brainstorming, research, proposal, solutions, prototype, evaluation, etc.


1: The BSA Bantam:
After successfully designing the MZ motorcycle and Scorpion Superbike for the German motorcycle company MZ, Seymour Powell received another project which redesigns the BSA bantam.
Redesign a new BSA bantam was not an easy task from their past experience, therefore Richard researched the classic Bantam from the motorcycle museums, and invest aged the target market in order to collect fee backs and suggestions from consumers.
Finally they made a prototype in purpose of detail works, styling and dynamics testing.
From my opinion, a great design should do detailed researches before entering the prototype stage. Good researches will determine a successful design, keep the design concepts in the right track, and consumer would accept the redesign Bantam in the future. Moreover making a full scale prototype is necessary, because designer could compare the design details and styling between computing 3D model and real full size model, it would make visual differences between the 3D generating picture and real product. In automotive industry, designer should making a full size model that in order to test air dynamics, it will affect the final product performance.

2: Tefal Kitchen Appliances:
Not every design starts with a clear brief. Seymour Powell approached another kitchen appliance project which designed an entirely new Tefal kitchen product. Telfal organized a team with engineers and marketing professionals. Designers needed indentify consumer problems from existing product and generated innovative solutions to each.
Finally the concepts generated from the discussion which are a food processor and cordless kettle. The advantage of the discussion is designer can successfully present their prototype solution to their client, and they could modify their models immediately.

3: The ‘X’ Factor
The ‘X’ Factor can be defined as the initial impact the product has upon the consumer when it is first seen. The prototype could reduce the risk of The ‘X’ Factor, because the model could be tasted with consumers and collect useful suggestions.

4: The TVS Suzuki Scooter:
Nick Talbot from Seymour Powell presented a project called TVS Suzuki to a Indian scooter manufacture, and the Indian company requested that the new scooter should have culture design element and physical needs of the nation, therefore Nick need take a considerations about culture aspects, that the scooter could suit Indian community. the researches and investigation is important for crossing culture designs, designer need do researches that could keep the project in the right track.