Project One: Experience Enrichment

Wood chopping board & Plastic holder

My product is a wood chopping board and plastic holder. My force is practicality of my product. Basie on durability, for material, the chopping board I choose wood and the holder is plastic. Usually, we always put things in to another dishes when we finish cutting. My product solves this problem convenient. The consumer can put food into the containers at the other side of chopping board when they finish cutting. Also, the five containers can be take off and separate that easier to use and wash. As a design product, I always think about its appearance. I have change the shape of the chopping board a lot that I think about use less space. For the containers part, I use arc line here to make the holder not boring and have more space for food. As well as, operation for the chopping board must be simple.

For the physical pleasure I think thing in kitchen must practical and convenience. For the social pleasure, most consumers are housewives. They do not want a boring life style. They want to have a convenience life and cooking is an expression time for them. The phycho– pleasure, consumers are center of my design. It can be happy, satisfied, a sense of success etc. The good product can make people feel life is colourful. The Ideo-Pleasure is a kind of personal values. For my chopping board and holder, the materials need to be environment or sustainable living.

PEER COMMENTS

Lam, Angela

Li, Xiao Ling (Susanna)

Shao, LuFei (Vivian)

Vergara, Jason

Zhang, MengLei (Claudia)

Task5: Yves Behar: Designing objects that tell stories

In recent years, Yves Béhar has emerged as one of the most important industrial designers on the contemporary scene. Through his San Francisco-based design and branding company fuseproject, the Swiss-born Béhar has shown that a futuristic, hi-tech approach to design can be deeply humane. The fluid forms and innovative function of his products are impressive enough, but it’s Béhar’s interest in the human experience and positive social change that give his objects real meaning.

He has always thought that as designers he thinks that he has a responsibility to put his vision at the service of others, especially in the areas of health and education, like With the One Laptop Per Child with Nicholas Negroponte at MIT, he really pushed the boundaries of design in the electronic realm to a well integrated, low-power consumption, robust and very lovable tool for education in the developing world. He thinks design sometimes forgets its democratizing power. As a designer, we should balance the practice so that design can make the difference it can.

As a professional industrial designer, he really fucks on details of his products. He wants to do excellent from biggest to smallest details. Also, he dislikes the mentality that puts design in the self-defeating position to be a “vendor” to enterprises.

Task5: Don norman: Emotional Design

Norman refines these broad strokes by developing a cohesive framework that explains, among other things, what makes a design “good” in the eyes of its users. Through his discussions on the three levels of design, the interplay between emotion and design, and a firm grounding in reality, Norman unveils a canvas that is rich in theory and strong in practical application.

Put briefly, visceral design is the first impression of an object, where appearance, affect, and instinct play strongly. An object with a strong visceral appeal would be one that speaks to our pre-conscious feelings and desires. Visceral design operates at the level of affect, influencing us positively or negatively. It is important to note here that a good design is not necessarily one that promotes positive affect; rather, different situations call for different approaches. A design that promotes negative affect would also promote anxiety and focus, which can be useful in circumstances that demand quick, decisive action.

Donald Norman's in depth look at things we use everyday makes you really think. You begin to analyze everyday objects. The speech is all about the intention of an object and how an object is designed, which makes that object what it is. The speech introduces and is laid out by the three aspects, or levels, of design: visceral, reflective, and behavioral. The examples and case studies are interesting reads that keep you involved.

Task3: Good Design

Task1: Shape of a Scent

Task5: David Helley: Human centred design

David Kelley is a successful industrial designer from IDEO Company. In 1982, he designed first mouse for Apple Company. In 1991, David Kelley Design amalgamated with ID Two Company and became IDEO Company. Currently the head office is located in Chicago. It has staff about 400 people and half of them are industrial designer. There are 8 branches over the world and 18 showcases distribute in 20 countries. There have been developed more than 3000 kinds of products (during 2002), i.e. Electronic Products, 3C, fashion, and chairs, and even the bottle. Their clients include many well-known manufacturers, such as BMW cars, Nike, 3 m, Philips, etc

During this speech, David Kelley particular expound what is human centred design. IDEO's main business is to make conception to real product as well as to make the product become practicably and human needs. So, their design philosophy is human centred design. This philosophy most emphasizes innovation. As a designer, innovation is not equal to invention. Designer needs to develop ideas in the reasonable area. Product is not equal to merchandise. The primary standard for all good design are marketing and consumer psychological choice. At last, the professional team is the basic reason for a successful product. The strong personal ability can create great work and the professional team can make great work to Classics.