In recent years, Yves Béhar has emerged as one of the most important industrial designers on the contemporary scene. Through his San Francisco-based design and branding company fuseproject, the Swiss-born Béhar has shown that a futuristic, hi-tech approach to design can be deeply humane. The fluid forms and innovative function of his products are impressive enough, but it’s Béhar’s interest in the human experience and positive social change that give his objects real meaning.
He has always thought that as designers he thinks that he has a responsibility to put his vision at the service of others, especially in the areas of health and education, like With the One Laptop Per Child with Nicholas Negroponte at MIT, he really pushed the boundaries of design in the electronic realm to a well integrated, low-power consumption, robust and very lovable tool for education in the developing world. He thinks design sometimes forgets its democratizing power. As a designer, we should balance the practice so that design can make the difference it can.
As a professional industrial designer, he really fucks on details of his products. He wants to do excellent from biggest to smallest details. Also, he dislikes the mentality that puts design in the self-defeating position to be a “vendor” to enterprises.
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