Task5: David Helley: Human centred design

David Kelley is a successful industrial designer from IDEO Company. In 1982, he designed first mouse for Apple Company. In 1991, David Kelley Design amalgamated with ID Two Company and became IDEO Company. Currently the head office is located in Chicago. It has staff about 400 people and half of them are industrial designer. There are 8 branches over the world and 18 showcases distribute in 20 countries. There have been developed more than 3000 kinds of products (during 2002), i.e. Electronic Products, 3C, fashion, and chairs, and even the bottle. Their clients include many well-known manufacturers, such as BMW cars, Nike, 3 m, Philips, etc

During this speech, David Kelley particular expound what is human centred design. IDEO's main business is to make conception to real product as well as to make the product become practicably and human needs. So, their design philosophy is human centred design. This philosophy most emphasizes innovation. As a designer, innovation is not equal to invention. Designer needs to develop ideas in the reasonable area. Product is not equal to merchandise. The primary standard for all good design are marketing and consumer psychological choice. At last, the professional team is the basic reason for a successful product. The strong personal ability can create great work and the professional team can make great work to Classics.