Summary of the video:
Seymour Powell is a successful UK industrial design company. This video is about how they process their design concepts, and how they applied design process method in real design process, such as design brief, brainstorming, research, proposal, solutions, prototype, evaluation, etc.
1: The BSA Bantam:
After successfully designing the MZ motorcycle and Scorpion Superbike for the German motorcycle company MZ, Seymour Powell received another project which redesigns the BSA bantam.
Redesign a new BSA bantam was not an easy task from their past experience, therefore Richard researched the classic Bantam from the motorcycle museums, and invest aged the target market in order to collect fee backs and suggestions from consumers.
Finally they made a prototype in purpose of detail works, styling and dynamics testing.
From my opinion, a great design should do detailed researches before entering the prototype stage. Good researches will determine a successful design, keep the design concepts in the right track, and consumer would accept the redesign Bantam in the future. Moreover making a full scale prototype is necessary, because designer could compare the design details and styling between computing 3D model and real full size model, it would make visual differences between the 3D generating picture and real product. In automotive industry, designer should making a full size model that in order to test air dynamics, it will affect the final product performance.
2: Tefal Kitchen Appliances:
Not every design starts with a clear brief. Seymour Powell approached another kitchen appliance project which designed an entirely new Tefal kitchen product. Telfal organized a team with engineers and marketing professionals. Designers needed indentify consumer problems from existing product and generated innovative solutions to each.
Finally the concepts generated from the discussion which are a food processor and cordless kettle. The advantage of the discussion is designer can successfully present their prototype solution to their client, and they could modify their models immediately.
3: The ‘X’ Factor
The ‘X’ Factor can be defined as the initial impact the product has upon the consumer when it is first seen. The prototype could reduce the risk of The ‘X’ Factor, because the model could be tasted with consumers and collect useful suggestions.
4: The TVS Suzuki Scooter:
Nick Talbot from Seymour Powell presented a project called TVS Suzuki to a Indian scooter manufacture, and the Indian company requested that the new scooter should have culture design element and physical needs of the nation, therefore Nick need take a considerations about culture aspects, that the scooter could suit Indian community. the researches and investigation is important for crossing culture designs, designer need do researches that could keep the project in the right track.
2010年2月1日星期一
2009年10月20日星期二
PROJECT 3--------DISPLAY FLOWER VASE
My project is a display flower vase. I chose two kind of materials. One is a flawed oil tube from reverse garbage and another one is the discarded steel wire from my home. My design design idea is rhythm and I want to make my give people a feeling of elegance.
2009年10月10日星期六
Designing Dream Machines
The video shows how important for the designer to understand the brief and how can they been successful. Also, the significance of communication is for main idea for me to learn. Seymour and Powell influence me that as a professional designer, communication could improve our ideas, personal skill, and satisfy our target market. Based on the video, I think that design process can really influence the success or failure of design project. We need to research, make communicating sketches as well as make a functional mode. After all design process, our design need to fit in with the needs of the society. So, not only the communication among our fellow designers is necessary, but also our target market. All design process are help designers to communicate with target market consumers. To prove the significance of communication, they shows three different projects they had which are the bsa scooter, the india scooter and the kettle+food mixer set.
Designing Dream Machinses by Dick Powell and Richard Seymour is a really useful video for designers. It is clearly show what is the communication for designer through design process and what the significance of communication is.
TOPIC:
I think the main point of the video is communication. It mentions that the design process is an important step for industrial design companies work. The design process are research, make communicating sketches and make a functional model. For research part, designer need to deeply understand brief and base on the brief to exert skills. In the video, Seymour emphasizes how important the brief is and brief is always a key factor in any design field. Ones designers decide their idea, they need to have hand sketch, 2D and 3D rendered images of the product. Hand sketch can help them improve ideas and Seymour finds that hand sketch can make him achieve the final brief perfectly and successfully. 2D image gives designer first feeling in-plane. And 3D image is the last step for designer to affirm their idea of project. Through this I think that computer is a great tool to help design and visual communications and two speakers emphasize that the original concept drawing is still important for visual communications. Also these sketches are best samples to explain the ideas to client. By the way, two speakers highlight that is really necessary constantly refer back to the client and target market because different case have different requirement. The functional model shows the fully product straight way and it will be present to client. The functional model need to agreed by everyone from client. After all, consumers will be asked to do survey about whether they like the product or not. These process are the way for designer to communicate with target consumers, the manufacturer and client.
PROJECTS:
To show the significance of communication, in the video they present three different products they had which are the bsa scooter, the india scooter and the kettle+food mixer set.
ISSUES:
The video have mention some issues like material choice and environment issues, the understanding of brief as well as the communication issues between designer and manufacture. Two speakers talks about that as a designer, the materials must be chosen carefully. For the material, we need to think about it is environmental friendly or not and both recycle and lifecycle of the material. It is the basic requirement that have deeply understanding of brief. Brief can guide the direction of design. Through Seymour emphasises how important the brief is I agree that brief is always a leader in any design parts.Communication with between designer and manufature can really influence the success or failure of design. Like they highlight that our project usually starts of with a simple brief so that constant communication which is the key to eligible design. Client usually have different culture and lifestyle, designer need to understand their different requirement through constant communication so that come out the best satisfactory product.
It is a plentiful video about the main idea of communication through the line of design process. The biggest influence for me is that design products does not everything go smoothly. Communication is a process for design to redo a part or all of their product and it is a improvement for all designers. No change means no improvement and also it is a kind of retrograde.
It is a plentiful video about the main idea of communication through the line of design process. The biggest influence for me is that design products does not everything go smoothly. Communication is a process for design to redo a part or all of their product and it is a improvement for all designers. No change means no improvement and also it is a kind of retrograde.
STORY OF STUFF -- ANNIE
Annie Leonard makes some great points about the untenability of running our linear "materials economy" system on our finite planet, and she offers a little hope and a somewhat scattershot sense of direction at the end of her lecture.
Here are my impressions on each aspect in The Story of Stuff:
There are EXTRACTION, PRODUCTION, DISTRIBUTION, CONSUMPTION, and DISPOSAL.
During this video, I realize the relationship between our products and our environment or the relationship between our products and us. Such as, She mentioned resources are limit to us and we are running out of resources. “Only 4% forest left in the USA, the USA is 5% of global population, but uses 30% of resources.” This count makes me think about how to protect our environment as an industrial designer. We are not only a kind of creators, we have responsibility to protect environment. It is a problem for us that have to use less material, how chose the most environment friendly material and so on.
Here are my impressions on each aspect in The Story of Stuff:
There are EXTRACTION, PRODUCTION, DISTRIBUTION, CONSUMPTION, and DISPOSAL.
During this video, I realize the relationship between our products and our environment or the relationship between our products and us. Such as, She mentioned resources are limit to us and we are running out of resources. “Only 4% forest left in the USA, the USA is 5% of global population, but uses 30% of resources.” This count makes me think about how to protect our environment as an industrial designer. We are not only a kind of creators, we have responsibility to protect environment. It is a problem for us that have to use less material, how chose the most environment friendly material and so on.
2009年9月29日星期二
Project 2: posctal present
My product is an aluminum candleholder. Based on it is a present, I think about engaging the receiver in an interactive way. I choose plant shape to make it becomes more sentiment. Not only 2D object but also 3D object conveys the feeling of fallen leaf. And I make two types models, one is polishing by brasso, the other one is painting by professional paint of Japanese toy model. There are different styles, the polishing one is modern. It can match for smartness. However the painting one is more classical. It is nobility that purple and black are used on the candleholder. Especially for this one, I paint different gradation on every leaf.
PEER COMMENTS
2009年9月21日星期一
Task5 Ross Lovegrove: Organic design
Ross Lovegrove is an industrial designer, best known for his work on the Sony Walkman & Apple iMac. In this highly visual presentation, he presents his recent work—from furniture to water bottles—which is organic in form & inspired by nature.
Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty. Also in this video, he highlights the idea of DNA design and art. As well as, he describes how he change his design into nature form which is interesting part for me. During this talk, he uses his own design to emphasize the power and beauty of organic design. And I think a water bottle is a really powerful one.
Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty. Also in this video, he highlights the idea of DNA design and art. As well as, he describes how he change his design into nature form which is interesting part for me. During this talk, he uses his own design to emphasize the power and beauty of organic design. And I think a water bottle is a really powerful one.
2009年9月14日星期一
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